Selected work

Case Studies

A closer look at how I work — the brief, what I did and what was delivered.

Publishing & PrintFocus OpticalsIonob InnovationsFilterPlusAI AdvertisingNexaLume
01 — Books · catalogues · reports

Publishing & Print

The brief

Explorer Publishing produces books, maps and commemorative and annual publications for government and institutional clients. Every title needs a clear editorial structure, consistent typography and files that print perfectly first time.

What I did

I design page layouts and grids, set long-form typography, retouch and colour-correct photography, and take publications through pre-press to press-ready files. Alongside books I produce catalogues, proposals and supporting print collateral.

Client
Explorer Publishing, Dubai
Year
Current role
Book layoutCataloguesAnnual reportsProposalsPre-press
Print

Book layouts, catalogues, proposals & invoices

Samples available on request — client publications are confidential until released.

02 — Logo · 20-page brand guide

Focus Opticals

The brief

An optical store needed a recognisable mark and a set of rules so the brand looks the same on the shopfront, in print and online.

What I did

I designed the logo and built a 20-page brand guideline covering logo usage, clear space, colour, typography and applications — so anyone producing material for the brand can get it right.

Client
Focus Opticals
Year
2025
LogoBrand guidelinesColour & type systemApplications
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Focus OpticalsFocus OpticalsFocus Opticals
03 — Logo · identity · visualisation

Ionob Innovations

The brief

Ionob Innovations wanted an identity that felt modern and confident, with a mark that holds up across print, screen and environments.

What I did

I designed the Ionob logo and extended it into a full identity system with brand applications, then created futuristic brand visualisations to show how the identity lives in real spaces.

Client
Ionob Innovations
Year
2025
LogoIdentity systemBrand applications3D visualisation
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Ionob InnovationsIonob InnovationsIonob Innovations
04 — Logo & identity

FilterPlus

The brief

FilterPlus manufactures filters for concrete wet-press production — an industrial, technical product that still needed a sharp, memorable brand.

What I did

I built the mark from the product itself: a magnified view of the filter mesh structure forms a negative-space F and a plus sign, so the logo literally shows what the company makes.

Client
FilterPlus
Year
2026
Logo conceptNegative-space markIdentity
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FilterPlusFilterPlus
05 — Jewellery & real-estate ads

AI Advertising

The brief

Could premium product advertising be produced end-to-end with AI, without losing creative control?

What I did

I wrote structured JSON prompts to lock down product aesthetics, lighting, composition and camera, generated consistent stills, then turned them into cinematic video sequences in Google Flow.

Client
Self-initiated
Year
2026
JSON promptingAI stillsAI videoAd edit
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AI AdvertisingAI AdvertisingAI Advertising
06 — Brand visualisation

NexaLume

The brief

A self-initiated exploration of a futuristic brand — how far typography, motion and visual systems can push an identity.

What I did

I created the identity and a series of high-end visualisations showing the brand across products and environments.

Client
Concept project
Year
2025
Identity concept3D visualisationArt direction
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NexaLumeNexaLumeNexaLume

Let’s make
something good.

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